TCEB Joins Forces To Hold 'TIME 2019'
TCEB, together with TICA and SITE Thailand Chapter, joined hands with leading business partners representing Thai Airways, Bangkok Airways and BMW to hold the mega event 'TIME 2019'.
TCEB, together with TICA and SITE Thailand Chapter, joined hands with leading business partners representing Thai Airways, Bangkok Airways and BMW (Thailand) to hold the mega event 'TIME 2019'. Expecting to serve as a national arena event that boosts the growth of meetings and incentives businesses in Thailand, the event is stepping into its 4th year with the Togetherness concept – merging the capabilities of all sectors in Thailand towards expanding the collaboration on a regional level and differentiation to penetrate into ASEAN +6 markets.
'TIME 2019' comprises 3 main elements. First, the Knowledge Exchange that features participatory seminars between Thai MICE entrepreneurs as sellers and target buyers from the ASEAN+6 countries, which may gather over 250 attendees. The talks involve 3 topics as follows: “Getting buyers attention at the point of enquiry”, “The art of negotiation that closes the deal” and “The after-sales service that makes events successful”.
Statistically, the number of MICE travellers in meetings and incentives categories in the first half of Fiscal Year 2019 amounted to 348,645 or equivalent of 58% of overall international MICE market. These visitors were able to generate an approximate revenue of 25,727 million baht into Thailand, which accounted for 57% of total revenue generated by MICE. Additionally, comparing to the Half Fiscal Year 2018, the proportion of MICE travellers in meetings and incentives categories of ASEAN+6 countries amounted to 86.96% with the number of travellers of 303,182 representing a 23.70% growth.