Hon’ble Union Tourism Minister Dr. Mahesh Sharma on Monday launched InstaGuide, a mobile application that seeks to facilitate an easy access to Government-approved Tourist Guides.
Appreciating the efforts of the InstaGuide team, the Hon’ble Minister said the App is a step towards strengthening the Government’s Digital India campaign.
Dr. Sharma said, “It will be a handy tool for tour operators and travel agents for managing their tourist guide-related operations, He further added, “The App will help in improving the quality of service in tourism sector which will boost the number of foreign tourists arriving in India”.
InstaGuide founder Mr. Divick Kishore said, “Tourist Guides play an important role in travel experience, especially for foreign tourists. Tourist guides not only help tourists navigate the language barrier, but also assist them in understanding our culture and heritage. Therefore, it becomes important that access to knowledgeable and reliable Tourist Guides is easy”..
Mr. Divick Kishore added that he has been greatly influenced by Hon’ble Prime Minister’s Digital India campaign, and this application aspires to contribute to his endeavors for promoting tourism in India.
Kishore said that with the help of the application, tour operators will be able to engage Government-approved Tourist Guides from across India within 7 seconds. “The app justifies its motto: Find a Tourist Guide; any location, any language, any time,” he said.
The mobile app, which has been developed by Innovative Tourism Technologies, lists only Government-approved Tourist Guides. It is mandatory for tourist guide to display their license and photographs, and their profile are published on the App after due diligence.
By using this application, tour operators can broadcast their assignments, which are accepted by Tourist Guides in real time. The availability of Tourist Guides can also be checked using this App from across the country. The App also allows tour operators to review the performance of Tourist Guides, which will ultimately help in improving their services.
As most of the Tourist Guides, at present, work as freelancers, there is no organized way to find them, leading to the entry of unauthorized guides into the system.