| Appointments |
| Israel Ministry Of Tourism Appoints Blue Square Consultants As New PR Partner |
Israel Ministry of
Tourism (IMOT) has
appointed Blue Square Consultants (BSC)
as its new Public Relation (PR) partner in India. BSC will be responsible for
all aspects of Israel tourism’s communication strategy, consumer PR, brand
management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square
Consultants to drive all our communication strategies in India. India is one of
the key emerging markets for us and with this new association we hope to further
strengthen our presence in India and witness an increase in tourist arrivals.”
He also added that Israel recorded a growth of 13% in 2016 over the previous
year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants
stated, “We are delighted to be assigned the PR responsibilities of Israel
Ministry of Tourism in India. The appointment is a reaffirmation of our strong
expertise in the communications domain within the tourism and hospitality
sector. We have the requisite knowledge and an excellent track record in
managing PR mandates for various tourism boards. We are confident of helping
Israel reach its goals and create its own identity as a leisure destination
among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also
has offices in Delhi and Chennai.