TCEB - Business Strengthens Thailand's Position As Exhibition Hub Of ASEAN

The Thailand Convention and Exhibition Bureau (TCEB) - Business' effort to position Thailand as the exhibition hub of ASEAN is bearing fruit with 2019. This year sees Thailand hosting the 86th UFI Global Congress, from 6 to 9 November in Bangkok, welcoming more than 400 of the global exhibition industry's movers and shakers.

TCEB - Business Strengthens Thailand's Position As Exhibition Hub Of ASEAN
Mrs. Nichapa Yoswee, TCEB's Senior Vice President - Business

The Thailand Convention and Exhibition Bureau (TCEB) - Business' effort to position Thailand as the exhibition hub of ASEAN is bearing fruit with 2019. This year sees Thailand hosting the 86th UFI Global Congress, from 6 to 9 November in Bangkok, welcoming more than 400 of the global exhibition industry's movers and shakers.

Mrs. Nichapa Yoswee, TCEB's Senior Vice President - Business, said Thailand's position as ASEAN's leading exhibition destination is catching the attention of foreign organisers and the international community.

"In total 22 international exhibitions held in Thailand during 2018-2019 were certified by UFI - The Global Association of the Exhibition Industry, representing the highest number of UFI-certified exhibitions in ASEAN," Mrs. Nichapa said.

During 2019, TCEB also supported and won bids for 17 new international exhibitions - a record number. They include four events on Smart Devices from China, Singapore and Malaysia; one event on Digital from Germany; one event on Energy from Singapore; two Food events from Thailand; and one each on Logistics and Health from Thailand. In the pipeline, TCEB - Business is also eyeing an additional 22 possible events, mostly focusing on the 10 S-Curve industries including three Digital events, two Food events and two events each on Energy, Smart Devices and Logistics.

Mrs. Nichapa added: "New trends are emerging where international organisers are utilising Thailand as a gateway to the ASEAN region. They are also keen to explore the many business opportunities provided by the Thai government's 'Thailand 4.0 - EEC' (Eastern Economic Corridor) initiative, which is considered ASEAN's largest in terms of investment values and development potential."

According to Mrs. Nichapa, this record setting performance is driven partly by TCEB's "360 Degree Exhibition Success" campaign. The 'Exhibiz in Market scheme' has so far supported six national pavilions at various exhibitions in Thailand, including for China at CEBIT ASEAN Thailand, LED Expo and METALEX; South Korea at Propak Asia, SILMO and Medical Devices ASEAN; Singapore at Infocomm Southeast Asia; Malaysia at CEBIT ASEAN Thailand; Taiwan at Propak Asia and Medical Devices ASEAN; and the United Kingdom at Propak Asia.