TCEB target Indian market with ‘360° Exhibition Success’ campaign
Business forum held for Indian trade visitors and exhibitors to attend more exhibitions in Thailand
The Thailand Convention and Exhibition Bureau (TCEB) recently organized an ‘Exhibition Business Forum’ in Mumbai, India to attract more Indian trade visitors and exhibitors by offering new subsidy scheme with the ‘360° Exhibition Success’ campaign. The Forum generated over 19 business leads from nine unique industries including pharmaceutical and medical, plastic and printing, food and agriculture, energy, construction, packaging, biochemical, logistic and textile.
Ms. Kanokporn Damrongkul, Director of Exhibitions, TCEB said, “India is a lucrative market that is ranked number third in terms of exhibitors and fifth in visitors to Thailand. The Indian market has increased year by year by 2.85% that accounted for 18,492 trade participants to Thailand in 2018. These trade promotions that target both exhibitors and visitors will also be continued by market segment to maintain growth. By targeting business mission organizers, such as government, trade federation, trade association, trade media and respective chamber of commerce it brings trade visitors for business negotiations at international exhibitions organized in Thailand”
This year’s TCEB Exhibition Business Forum in India rolled out Thailand’s latest campaign for the exhibition sector, the ‘360° Exhibition Success’, to inform the Indian exhibition industry of the great business opportunities available in Thailand, ASEAN and neighboring CLMV (Cambodia, Laos, Myanmar and Vietnam) markets.
TCEB is promoting two promotions for exhibitors and visitors. The ‘Exhibiz in Market’ campaign is to attract more exhibitors from India, offering national pavilion leader as a business platform at trade shows in Thailand. The ‘ASEAN+6 Privileges’ promotion is to help leverage trade visitors from the ASEAN member countries, China, Japan, Korea, India, Australia and New Zealand, with the aid of TCEB subsidies on accommodation, for their business meetings with exhibitors at trade shows in Thailand.