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Understand the Reality of Tourism

There is no lip Sympathy in Tourism, it is hard work. Try to know the core facts as given below. Understand the four ‘A’s.

These four ‘A’s are needed for successful tourism.


1.   Accessibility:- For India , this aspect now stands little bit organized but  a lot more needs to be done. From many areas, still we are lacking air-connectivity especially Latin American countries and even African countries.  


2.   Appropriateness:- This mainly covers right facilities. Hygiene, Accommodation, Internal Transport, Sightseeing, Entertainment, Safety & Security, Tourist attractions, Guides which offer the right experience. We need to place every thing at its proper place and make them Known by creating proper awareness.


3.   Affordability:- Here India is termed as “Over priced destination” and many tourists avoid India as they do not like to pay heavy taxes.  Hotel charges, International air travel are progressively increasing year after year without commensurate value additions on the facilities. India has become cost prohibitive as when tourists visit India , they like to spend longer period as they don’t come regularly as India is a long haul destination and it costs more on air travel. They also like to see Nepal, Bhutan etc in India with holiday packages.


4.   Accountability:- It appears that there is no accountability for any related segment and in the Services promised. Totally there is lackadaisical attitude which is very damaging. For each component of work accountability to be fixed for lacuna in providing service.


There are other “A”s that also should be looked into:


1.   Attractions; Amenities; Awareness; Availability of financial resources (both for Government and Private Sectors) for continuous development of infrastructure;


2.   Attitude of Government official and public in general; Aesthetic sense that should include cleanliness every where. Availability of trained manpower or regular skill development programme.


A positive sense of hospitality “Atithi Devo Bhava” should be ingrained into all service providers. Application of norms for Safety and Security and Application of Technology in tourism scene, aggressive Marketing of the unique products of the destination offering an unique experience and an effective management of tourism experience. These additional A’s are must for sustainable tourism growth.

If in all these areas, we can have constant monitoring and keep an eye for improvement, where ever deficiencies are found, action taken in time, nobody can stop the progressive development of the destinations & tourist will flock in a continuous manner. Ultimate Crux is that we should “Plan properly” “Monitor” and “Enforce the laws” so that there is no lackadaisical approach in any of these areas mentioned. This is the right way to move forward and in all these efforts sincerity matters with right attitude to gain success. 


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