There is no lip Sympathy in Tourism, it is hard work. Try
to know the core facts as given below. Understand the four ‘A’s.
These four ‘A’s are needed for successful tourism.
1. Accessibility:- For India , this aspect now stands little bit organized but
a lot more needs to be done. From many areas, still we are lacking
air-connectivity especially Latin American countries and even African
This mainly covers right
facilities. Hygiene, Accommodation, Internal Transport, Sightseeing,
Entertainment, Safety & Security, Tourist attractions, Guides which offer
the right experience. We need to place every thing at its proper place and make
them Known by creating proper awareness.
Here India is termed as “Over
priced destination” and many tourists avoid India as they do not like to
pay heavy taxes. Hotel charges, International air travel are
progressively increasing year after year without commensurate value additions
on the facilities. India has become cost prohibitive as when tourists visit
India , they like to spend longer period as they don’t come regularly as India
is a long haul destination and it costs more on air travel. They also like to
see Nepal, Bhutan etc in India with holiday packages.
It appears that there is no
accountability for any related segment and in the Services promised. Totally
there is lackadaisical attitude which is very damaging. For each component of
work accountability to be fixed for lacuna in providing service.
There are other “A”s that also should be looked into:
Amenities; Awareness; Availability of financial resources (both for Government and Private Sectors) for continuous
development of infrastructure;
2. Attitude of Government official and public in general; Aesthetic sense
that should include cleanliness every where. Availability of trained manpower
or regular skill development programme.
positive sense of hospitality “Atithi Devo Bhava” should be ingrained
into all service providers. Application of norms for Safety and Security and
Application of Technology in tourism scene, aggressive Marketing of the unique
products of the destination offering an unique experience and an effective
management of tourism experience. These additional A’s are must for sustainable
all these areas, we can have constant monitoring and keep an eye for
improvement, where ever deficiencies are found, action taken in time, nobody
can stop the progressive development of the destinations & tourist will
flock in a continuous manner. Ultimate Crux is that we should “Plan properly”
“Monitor” and “Enforce the laws” so that there is no lackadaisical approach in
any of these areas mentioned. This is the right way to move forward and in all
these efforts sincerity matters with right attitude to gain success.