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Travel Trades
Virtuous Retail Announces the Launch of VR Chennai in 2018

Bengaluru, 20 Sep 2017

Virtuous Retail South Asia Pvt. Ltd., India's largest institutionally owned developer-operator of lifestyle shopping centers, announced the brand launch of its flagship retail center VR Chennai at a gala event held at the India Retail Forum 2017. Following the successful launches of VR Surat in May 2013, VR Bengaluru in 2016, and the acquisition of North Country Mall, now known as VR Punjab - in early 2017, VR Chennai is an exciting addition in the series of developments under the Virtuous Retail umbrella. Inspired by the soaring Gopurams of the Temples of Chennai, and the Techno color of the Madras Check, this striking contemporary addition to Chennai’s rich heritage will redefine the city’s landscape.

With over 1,000,000 sq. ft. of retail, community, entertainment and leisure space, VR Chennai offers a mix of the best of local, national and international retailers and programmes to connect communities and attract residents and tourists of every age and aspiration. Some of the brands that will have their retail stores at VR Chennai include H&M, Aeropostale, Sephora, Forever 21, PVR (with IMAX), GAP and a flagship Apple store. National favorites like Lifestyle, Home Centre, Louis Philippe, Allen Solly among others will also set up shop at VR Chennai. The residents of Chennai are sure to appreciate the multitude of easily accessible entertainment options. The unique F&B concepts and intense local flavors fuse to deliver an unforgettable dining experience. A public realm buzzing with carefully curated programmes and activities facilitates a social and community hub. Tapping the city’s rich cultural fabric, visitors will enjoy an events program that includes the best of traditional dances, local theatre, Jazz recitals, Rock concerts, book reading clubs, TED Talks, awards shows and many more.

Rohit George, Managing Director, And Virtuous Retail South Asia said, “We envisage VR Chennai as a lifestyle destination where people will congregate for all kinds of celebrations and events. VR Chennai is a community destination where we will institute cultural programmes along with world-class retailers and brands. We are very proud that VR Chennai is going to be an economic, social and cultural landmark.”

Virtuous Retail will introduce its innovative 'Master Retailer' formats, including a premium luxury hotel and thoughtfully designed community event spaces "The Sanctum, the Sacred Precinct and the Holy Garden" tastefully curated with art installations that celebrate Chennai and the rich culture and heritage of Tamil Nadu. VR Chennai will also introduce "Food Box" which offers multi-cuisine, all day dining options for an unrivaled experience to make every family outing special. VR Chennai will be the state's first experimential lifestyle destination. 


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