TAT Launches Shopping Campaign ‘Give Me 5'
Tourism Authority of Thailand (TAT) has launched a new shopping campaign, 'Give Me 5'
The Tourism Authority of Thailand (TAT) has launched a new shopping campaign, 'Give Me 5', to entice an additional 200,000 visitors from India and six ASEAN countries during the off-peak season of July-September.
The campaign will target families, women and incentive groups from 19 cities in India, Indonesia, Lao PDR., Vietnam, Myanmar, Malaysia and Cambodia, which are served by TAT's campaign partner airlines, Thai Airways and Thai Smile Airways.
Visitors travelling on the partner airlines on any of their flights between now and 30 September, 2019, will be eligible to receive discounts of 5-50% on a broad range of products and services along with many other privileges at the campaign's partner retail shopping outlets, The Mall Group, Central Group and the Ratchprasong Business District Association in Bangkok.
To overcome the baggage weight restrictions, the partner airlines will give the shoppers an extra allowance of 5 kgs per person on the return sector to their home cities. Thai Airways will give extra 5 kilograms of baggage allowance on your return flight from New Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad and Chennai. Similarly flying on Thai Smile Airways from Mumbai, Kolkata, Lucknow and Jaipur.
The countries chosen for the campaign generated a total of more than 10 million arrivals and 337 billion Baht in tourism earnings in 2018. TAT Governor Mr. Yuthasak Supasorn said, “The ‘Give Me 5’ tactical campaign is being launched in countries which have their school holidays and a number of long weekends during these off-peak months. It is expected to generate an estimated 200,000 visitors and 6.2 billion Baht in additional revenue.
The retail outlets included in the campaign are all the 13 Bangkok malls and shopping centres CentralWorld, Central Embassy and Zen, The Emporium, The Emquatier and Siam Paragon, and exclusive upmarket outlets of the Ratchprasong Business District Association; such as, the Gaysorn Village, Erawan Bangkok and Tabtim Dreams.
For more details visit http://www.giveme5thailand.com