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Heritage Tourism in India

Tourism to any destinations largely depends upon the tourism resources, general facilities and specific services available at a destination to the tourists and also replays on proper marketing and promotional strategies engaged by tourism promoters.

Heritage (Tangible or Intangible) of any destination acts strong resources for tourism. India as a Heritage destination is well-known for its immense potential with special focus on ancient monuments (Architecture: Buddhist, Mughal, Greek, Roman, French, Danish) it is an open museum of the world Art Galleries, Museums, Forts, Havellies, Palaces provide tourists flow in India for heritage exploration and quantifies India as the world’s one of the top heritage destination. They feel honored to see our heritage products.

Heritage is linked to the Past that is represents some sort of heritance to be handed down to current and future management and marketing of Heritage products act facilitation for increasing tourist flow to a destination.

World Heritage sites are identified as sites of outstanding global value that should be preserved for all humanity and we are proud we have over 30 heritage sites Taj Mahal being the most known.

Our heritage is divided into Natural Cultural, Archaeological, Historical, Prehistorically and Digital. Cultural Ceremonies, Customs, Trends, Music, Dance, Handcraft, Folklore, Cuisine, Living Style is main attractions for “Experiential tourists” New breed tourists who are looking for real experience unique to a destination and in its natural form.

We need to create an inventory of Heritage attractions using image index. Necessity is there to take the current stock of heritage tourism industry worldwide through international marketing campaign with innovative products design in order to preserve our valuable heritage and global reach. Experts and decision makers must join hands together and find out the solutions to the problems in heritage tourism development and problems faced by locals as well as tourists and specially for conservation.

A common voice for Heritage Protection is the need of the hour. NGO’s and Destination Management organizations (DMO)’s to form partnerships and follow global criteria for Conservation of Heritage sites. Need special funds for maintaining originality of the heritage and combined efforts of cultural and tourism Ministry and strict legal enforcement is essential to take action on encroachments. It is quite common in India to see encroachments at Heritage sites. So big financial support is also needed from Government and Business establishments to resolve this issue.

Education and Awareness should be from school level so that there is so damage to the Heritage sites. Already in school syllabus tourism has been included. Environment sense means better conservation is being taught and this is very positive development. Everyone should be the guard for preserving heritage sites. This has started now positive. Incredible India campaign has created with awareness.

For Natural sites Monuments, Wildlife sites, we must conduct “Carrying Capacity Study” Uttarakhand had natural disaster with uncontrolled activities. The state Policy makers must keep in mind geographical conditions and not commercial motive. All developments must be with strategic planning. Kerala and Rajasthan have taken good care in this regard. Study and Research is essential. We must have Demand and Supply study on each heritage centre of global attractions.

Eco-Tourism sites selection should be careful and equally controlled development of projects. Experts should be involved. Not let alone bureaucrats decide such sensitive issues.

Over the years India’s tourist arrivals will reach 10 million and GDP will grow by 8%. We have to be more careful about heritage tourism products once it starts dwindling, it will be out of scene forever.

Hence Protective and Restrictive Entry with carrying study capacity city is the major factor for Sustainable development of Heritage Tourism.


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