Cruise Travel in 2025–26: Protecting Clients and Enhancing Experiences

Cruises have transitioned from being a niche luxury option to a mainstream and rapidly growing segment in the travel industry. For travel agencies and tour operators, this shift presents both a significant opportunity and a responsibility. Ensuring clients enjoy a seamless cruise experience now requires more than just booking the right cabin; it demands comprehensive travel protection and expert guidance while sailing through international waters. 

The Indian cruise market is projected to generate $235 million in revenue by 2025, with expectations to reach $418 million by 2030, growing at a steady 12% CAGR. This expansion is supported by initiatives such as the Cruise Bharat Mission, which aims to develop 51 new cruise circuits across 14 states and three Union Territories by 2027. The resulting growth opens new avenues for tour operators and travel agencies to curate specialised packages while positioning themselves as trusted advisors in this evolving segment. 

The trends shaping modern cruise travel are clear. Passenger numbers in India have increased from around 100,000 in 2014–15 to nearly 490,000 in 2024–25, reflecting a broader demographic appeal. Cruises today attract travellers of all ages and interests, offering diverse itineraries ranging from international destinations to domestic rivers and backwaters. Themed cruises focusing on wellness, culture, adventure, and family experiences are becoming increasingly popular. For agencies, these developments highlight the importance of designing personalised offerings that cater to the unique preferences of each client. 

According to Mr. Dev Karvat, Founder and CEO of Asego, “With the rapid growth of the cruise industry, travel agencies play a crucial role in ensuring clients not only have the right itinerary but also the right protection. Cruise-specific insurance is no longer optional—it’s essential to guarantee a smooth and memorable experience. Agencies that proactively guide their clients in this area can build trust and long-term relationships.” 

Standard travel insurance, while useful for traditional trips, often falls short when it comes to cruise-specific situations. Trip cancellations, medical emergencies on board, and disruptions due to cabin confinement require coverage that is tailored to the cruise environment. Travel Advisors who educate their clients about the advantages of cruise-specific insurance—covering medical emergencies, trip interruptions, and lost experiences- can build stronger trust and deliver greater value. This proactive approach not only sets them apart from competitors but also positions them as advisors who view traveller safety as paramount. 

Cruise trips often come with their own set of challenges. Weather-related itinerary changes, mechanical delays, and high onboard medical costs can quickly disrupt a traveller’s experience. Additionally, lost or delayed baggage, or unexpected illness or injury, can prevent them from enjoying planned excursions. By recommending specialised travel protection, tour operators can help mitigate these risks and ensure their clients feel confident and secure throughout the journey.

Looking ahead, the cruise industry in India and globally is set to continue its rapid expansion, offering more niche, personalised, and adventurous itineraries. Travel agencies that integrate flexible, cruise-specific insurance solutions and provide informed guidance will be well-positioned to capture this growing market. In 2025–26, the key to success is not merely selling cruise trips but ensuring that every traveller’s journey is protected, seamless, and memorable. Tour operators and travel agencies that master this balance will not only enhance client satisfaction but also strengthen their reputation and long-term business growth.