SATTE 2020 is back with the changes

The show’s readying for its biggest showcase under Informa Markets in India

SATTE 2020 is back with the changes

SATTE is a major international tourism event, plays a critical role in the region’s growth as inbound tourism destination and source market for destination all over the world. However, the role gets a much stronger fillip amidst some new changes that’s at play to unveil a stronger and more powerful SATTE in its 27th edition come January 2020.

The integration of the Informa Markets and UBM has been completed this year. Informa Markets in India, the new identity of the company, will bring out its first SATTE early next year amidst new synergy and direction that’s bound to further raise SATTE’s profile as one of the premier international tourism shows. Informa’s presence is spread over nearly 40 countries with more than 500 plus exhibitions and a market cap of around 11 billion pounds.

Mr. Yogesh Mudras, Managing Director for Informa Markets in India, said, “The combination of UBM and Informa makes it a larger organisation, with a potential for tremendous reach, and therefore I see a lot of synergies happening. This pertains not only to exhibitions but also knowledge sharing, networking, business intelligence, technology and academic publishing, among others. So what we are trying to bring in is a new avenues and initiatives for them. And this will be amply evident at SATTE 2020. With the magnitude of a show like SATTE wherein we have international participation from close to 60 countries and every single Indian states and Union Territories, we wanted to cater to the convenience of our industry by moving the show to the world class venue at the India Expo in Greater Noida. This year too we thank our stakeholders from the Government and the Travel and Hospitality industry that include associations, Indian and International exhibitors and regular and potential visitors for their unstinted support to our forthcoming show due on 8th to 10th January 2020. We are putting together a show which will be by far the biggest ever.”