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Holland hosted “Holland Sales Mission”

Mumbai, 1 September, 2017

Netherlands Board of Tourism & Conventions Holland Marketing in collaboration with Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and Jet Airways hosted “Holland sales Mission” in Mumbai on 1 September, 2017. During the three city sales mission organized in Delhi, Bangalore and Mumbai from 28 August, 2017 to 1 September, 2017, the partners educated over 300 travel trade partners about the tourism offerings of the Netherlands. Several other prominent partners from Holland, including Blue Boat Company, Efteling, Henri Wiling, ITO Tours and Madurodam were also present during the Sales Mission.

During B2B meetings, the Dutch partners enlightened the Indian Travel Trade partners on Holland being an ideal getaway destination for scenic wonders, adventures and business pursuits. An interactive quiz was conducted for the participants and a bumper prize for an all-inclusive trip to Netherlands was given in each city along with more exciting prizes.

Guido Tielman, Consul General at Consulate General of the Kingdom of the Netherlands, addressing the travel trade in Mumbai. Gerco Broekstra, Head Consular and Administrative affairs, Embassy of Kingdom of the Netherland in New Delhi, graced the occasion in Delhi and Bangalore.

Gaurang Shetty, Whole Time Directory, Jet Airways said, “Jet Airways has been offering direct daily flights to Amsterdam from Delhi and Mumbai using its flagship Boeing 777-300ERs, since 2016. Amsterdam is one of three European getaways of Jet Airways, from where we offer seamless connectivity to our guests traveling onwards to the US and across Europe, together with our codeshare partners. Starting 29 October, 2017, Jet Airways will start it’s this daily service to Amsterdam from India’s IT Capital, Bengaluru, reflecting the growing popularity of Holland as a popular business and leisure destination.

Carola Muller, Global Travel Trade Manager, NBTC Holland Marketing said, “India is a growing and promising market. We are buoyant about the potential from India and foresee a 15% rise in arrival numbers by the end of the 2017.

Max Smits, General Manager, Air France – KLM, Indian Sub-continent commented, “KLM is the oldest airlines in the world still operating under its original name and will turn 100 in 2019. India remains one of KLM’s important growth markets and we aim to provide better services and wider travel possibilities with our partner to the customers in India. We currently offer daily flight from New Delhi to Amsterdam and very soon we will start our service from Mumbai offering thrice weekly flights for the winter 2017-2018.

Ebeline Dijkhuis, Marketer Partnership, Aviation Marketing, Schiphol Amsterdam Airport said, “Amsterdam Airport Schiphol is the oldest airport in the world which is at the same location and it celebrated its 100th Birthday in 2016. Over 100 airlines serve 322 direct destinations all over the world. Amsterdam Airport Schiphol is the best connecting airport in Europe. We have a one terminal concept with 50 minutes minimum connecting time. We don’t aim to be the biggest but the best Airport in the World.

Jet Airways, Schiphol, KLM and NBTC have jointly invested in a cooperation aimed at driving demand within the Indian Market to travel and experience the Holland tourism product. The group’s strategic activities will focus on trade, press and consumer.

NBTC Holland Marketing is responsible for branding and marketing the Netherlands nationally and internationally. Using the Holland brand, NBTC puts the Netherland on the map as an attraction destination for holidays, business meetings and conferences. Holland targets to achieve 16 million global visitors by 2020. It recorded a growth of over 19% in Indian arrivals to Holland from January to March 2017 as compared to the same period in 2016. This proves that India is one of the top growing markets for the destination and is an important go to destination in all the European itineraries. The compact nature of the country and high volume of visitor’s attractions and activities makes Holland resemble a large metropolitan area. It lets Indian visitors discover their passion in culture, shopping, cycling by enjoying millions of tulips. 


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