ATF 2019
Top
Back


  Gour Kanjilal's Article
 

 

Travel Deals
Quick Web Launch
Classifieds
Career
Destinations
Pic-y bank
Quirkiest World
Gour Kanjilal's Article
Previous Edition
Words Back
   




Domestic Tourism: Key to India’s Tourism Future
 

After the recent slowdown following the world economic crisis, Indian Tourism is slowly moving upwards. Indeed, the first four months of the current year have witnessed a growth of over 10% foreign arrivals.

However, even without looking at statistics, it is obvious that the Indian domestic market is far, far larger than all our foreign markets put together. As against 5-6 million international tourists, well over 1200 million domestic tourists travel around the country every year.

The domestic tourism market, therefore, has a great potential for both the tourism and hospitality industries, as well as for the economy as a whole. Unlike many other countries, we have a huge domestic tourism market of our own and are not really dependent on foreign source markets. Not only is the size of our domestic market very large, we have a huge number of potential tourists with high spending power. One has only to look around at the number of foreign tourism boards who have set up their offices in India or appointed representatives to attract Indian tourist, to appreciate the size and importance of Indian market.  These countries include affluent western nations like Britain, France, Switzerland, Germany, Italy and several states in the USA.

Hence, our tourism industry – whether it is hotels or domestic airlines or agents – has large enough markets within India not only to sustain itself during difficult periods in the world but also think of future investment and growth. Similarly Governments, both central and state, have sufficient incentive and justification to invest in the tourism product of India.

It would be pertinent to remember that countries like the USA and Japan initially built their domestic tourists, and this infrastructure is now serving the needs of foreign tourists as well.

It is estimated that incomes in India would almost triple over the next two decades, and the country would climb from its position as the twelfth largest consumer markets to become the world’s fifth- largest consumer market. There will be 9.5 million households having an income over 10 lakhs and some 128 million households with an income between 2-10 lakhs. India’s rising middle  from what we have now class is expected to 583 million – a 12- fold growth – that is, over 40% of the population, and its discretionary spending will increase from 39% to 70% of all spending.

There is no doubt that India has unparalleled natural and historical resources. We have everything that a country could possibly want in terms of tourist attractions – from majestic mountains and wonderful beaches to magnificent deserts, exquisite lakes, attractive rivers, a host of leisure and adventure tourist activities, and a 5,000 year old heritage with historic monuments dating back 2,500 years in time. Add to this a great variety of cultures and religions with diverse fairs and festivals- and there is hardly any kind of tourist attraction that India does not possess.

What we lack, however, is a sufficiently well-developed infrastructure to match these attractions. And, it is this aspect that we need to focus on. If we develop our infrastructure for our domestic tourists during the next few years, India would be ready to receive many times the number of foreign tourists it currently receives.

There are many areas in which the infrastructure needs to be augmented. We need more mid-market clean hygienic hotels; better airport with more welcoming, visitor –friendly staff; clean toilet facilities for both men and women at monuments, beaches and other tourist places as well as at airports, railway stations and inter-city bus stations; we need better roads leading to our tourist  places; a dedicated tourist police force to ensure the safety and well-being of tourists; knowledgeable guides who can enrich a tourist’s  understanding of our timeless history and culture; and so much more.

If we want to create all these facilities and augment our existing infrastructure, both the Indian tourism industry and the Government should plan for the country's huge domestic market which is both permanent and reliable, in good times as well as in not-so-good times. If we do this, international tourism will take care of itself.

 

Accessible Tourism Campaign In India
Tourism Education and Future Needs
India’s Domestic Tourism Growth Story
Domestic Tourism: Key to India’s Tourism Future
Transformation through Tourism
Resilience Power Of Tourism
Enhancing India's Tourism Performance
Understand the Reality of Tourism
New Trends in Tourism
Heritage Tourism in India
Indian Tourism - A Piece of my Mind
Tourism Crises Management Plan
Tourism and Culture
India Tourism Retrospective
Cruising High: Cruise Tourism Scene in India
Opportunities through Agro –Tourism
Flights of Indian Aviation – An Overview
Boosting the Buddhist Circuits
Spiritual Tourism Looks At New Opportunities to Boost Tourism and India Be The Gateway For Global Spiritual Tourism
Medical Tourism To India Gaining Popularity
Reasons for Downward Trend in International Tourist Arrivals/Tourism Business of Tour Operators
Why less Tourists to India
Product Innovations Will Be The Key To India’s Sustainable Tourism Growth
Tourist Inflows is Expected to improve in 2017
Talking About Responsible Tourism
India Increasing Tourism Awareness Poised for a Giant Lip
Tourism Scene in India
Indian Tourism Soaring Higher to New Heights of Growth and Excellence
New Initiatives By Mot To Boost International Tourist Arrivals
TOURISM EDUCATION - is the Future Need
Tiger: Let tourists carry lasting memories
Discovering the lesser known destinations in India
Tourism: Infrastructure Issues
Competitiveness is now biggest issue for success of Indian Tourism
Compendium of Tourism Articles - Read online
Inbound Tourism to India: Future Trend
Global economic recession storm hits Tourism
Healthy Trend - India Medical Tourism Destination

| Home | News | Events | Travel Directory | Contact Us | About Us |
Site Developed By DreamSoft IT Solutions Pvt. Ltd. Copyright © 2009 SAFARI PLUS. Site lasted update on : 18-Dec-2018