'Celebrating the life of Every Indian' campaign launched by IndiaTourism Mumbai to celebrate India@75
IndiaTourism Mumbai, the regional office of the Ministry of Tourism Government of India launched the 75-week long celebration of "Azadi ka Amrit Mahotsav" through a successful Brand Activation event in Mumbai at the prestigious Reliance Mall in Santa Cruz (Acme Mall) in Mumbai. This week-long celebration includes special branding on the theme "Celebrating the life of Every Indian" to highlight the idea of acknowledging the role of every Indian in the growth and development of the country.
The celebrations will also showcase the Ministry of Tourism's Dekho Apna Desh Domestic Tourism campaign. A Painting Talent Hunt activity is also being organised as part of the celebration by inviting children visiting the Mall to unleash their creativity through their painting on the theme "Celebrating Freedom". All participating children will be given the incredible India merchandise and the best-selected paintings will be featured on the Indiatourism Mumbai Social media handles and also showcased at various related events.
Azadi Ka Amrut Mahotsav is a series of events to be organised by the Government of India to commemorate the 75th Anniversary of India’s Independence. The Mahotsav will be celebrated as a Jan-Utsav in the spirit of Jan-Bhagidari.
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