Thailand launches ‘Ease Up’ for MICE and Travel Recovery
Thailand Convention and Exhibition Bureau (TCEB) partners 54 hotels and 8 DMCs to roll out a new campaign “Ease Up” featuring a generous financial grant, free airport transfers, free sightseeing and free hotel rooms.
The new campaign is launched at the virtual trade show, ITCM China 2020, on August 4 by Mrs. Nichapa Yoswee, Senior Vice President – Business of TCEB. It is the first virtual trade show the bureau has taken part in along with 20 Thai suppliers and 1 association.
In anticipation of the easing of international travel restrictions, TCEB has co-created this campaign “Ease Up” with destination management companies (DMCs) and hotels for meeting and incentive organisers. It is a part of a new, larger initiative by TCEB called I M People Focused (Incentives Meetings People Focused). This initiative – the result of an extended and in-depth dialogue between TCEB and industry partners – guided TCEB in crafting solutions that will bring success for meeting and incentive organisers as well as the organisations they serve because TCEB and partners believe in people and in responsible gathering and that business events are about sharing experience.
Under ‘Ease Up’, TCEB has allocated USD 500,000 so that organisers can more effectively help their clients lower the cost of incentive travel and meetings.
DMCs and hotels have created high-value group packages for the campaign. 8 participating DMCs are offering complimentary airport transfers and a choice of local sightseeing, teambuilding or CSR activities. 54 hotels in Bangkok, Chiang Mai, Khao Yai, Rayong, Koh Samui, Phuket, Khao Lak, Krabi, Pattaya and Hua Hin will reward organisers with complimentary guestrooms. Terms and conditions apply for all ‘Ease Up’ grants.
The campaign is open for application until March 31, 2021. All events must be completed by June 30, 2021. Applications must be submitted to TCEB at least 30 working days prior to event date.