Pride Hotels Group Expands Presence in India's Spiritual Destinations
The Pride Hotels Group's strategic move to expand into popular religious destinations reflects a keen understanding of the growing trend in faith-based tourism in India. With a notable 40% growth in this sector, the group aims to capitalize on the increasing number of domestic and international travelers seeking spiritual experiences.
The group's expansion into faith-based tourism is highlighted by the addition of new properties in significant pilgrimage sites, including Pride Resort Ambaji, and Pride Comfort Dwarka in Gujarat. The group’s presence in cities like Rishikesh, Rudraprayag, Haldwani, Puri, Ranakpur and other pilgrimage spots are carefully selected to align with the group's mission to offer unparalleled hospitality experiences tailored to the spiritual needs of modern pilgrims.
Atul Upadhyay, Executive Vice President, Pride Hotels Group, emphasizes the organization's dedication to enriching travellers’ experiences by meeting the evolving preferences for spiritual and religious tourism. "Our expansion into the realm of faith-based tourism underscores our commitment to excellence and our responsiveness to the changing desires of today's pilgrims.”
As a prominent player in India's hospitality sector, Pride Hotels Group currently operates in 28 destinations across the country. With an ambitious expansion strategy, they have 40 new hotels in the pipeline, contributing to their extensive portfolio of 3500 rooms. The group's diverse offerings are spread across four distinct brands, including Pride Plaza for luxury experiences, Pride Hotels for upscale services, Pride Resorts for leisure and vacation-oriented stays, and Biznotel by Pride, designed for efficient and value-driven stays for business travelers.
By strategically locating their properties at the heart of India's religious tourism circuit, the Pride Hotels Group aims to cater to the growing segment of travelers seeking spiritual enrichment. This move solidifies the group's position as a key player in the hospitality industry, particularly in the realm of faith-based tourism.
