‘Visit India Year 2023’ logo is an open invitation to the world to experience Incredible India
Shri G. Kishan Reddy, Hon'ble Minister of Tourism, Culture and Development of North Eastern Region (DONER) launched the Visit India Year 2023 initiative and unveiled its logo at New Delhi today, kicking off the year of grand plans and activities for promoting tourism in India.
Encouraging the inbound travel and particularly in the backdrop of India’s G20 Presidency as well as grand celebrations of India@75 Azadi ka Amrit Mahotsav, the Ministry of Tourism is celebrating this year as ‘Visit India Year 2023’. The focus is on inbound travel to India, to highlight varied tourism offerings of our country and showcase them to the global tourists. The priorities include highlighting the unique tourism offerings of every state by leveraging country’s richness in culture, heritage, spirituality, natural beauty and focusing on promoting diverse categories of tourism like sustainable tourism, rural tourism, medical tourism, MICE, and others.
The Ministry is geared to make great strides in improving both the infrastructure and other framework conditions impacting the growth of tourism within the year. To achieve synergies in the Ministry’s efforts and requirements of the tourism sector, the Ministry of Tourism is working with all the relevant ministries and government agencies,partners, travel and trade industry, state governments and tourism boards, and key stakeholders which have influence and impact on tourism.
India’s G20 presidency presents itself asa fantastic opportunity to highlight the country’s tourism offerings on a global stage. The Ministryplans to unlock this global campaign, by starting at home – inspiring citizens into being India’s ambassadors with pride-evoking citizen advocacy campaigns across the year in the backdrop of India’s G20 presidency leveraging the engagements across the G20 meeting cities.
The ‘Incredible India’ brand will continue to be leveraged, embellished, and polished to match the renewed expectations of travelers around the world. The plans for the brand to be supported by a best-in-class digital ecosystem are already in action including a reimagined website that will unbox soul-stirring stories across various travel experience categories that show the many hues of India, speaking to all senses with immersive tech-innovations to offer personalised experience for travelers across the world. The brand platform will also see renewed global social media outreach of Incredible India, making the world fall in love with India. To further harness the power of contentthe Ministry will be launchingthe signature newsletter that will take India’s voice across the globe, regaling the world with India’s unheard stories through new unique mouthpiece and leveraging voices that shape opinions in the industry.Getting on-board partnerships and collaborations that become the voices of Incredible India - global influencers, opinion shapers, industry leaders, experts on culture and history etc. all with a special focus on Rural Tourism and Sustainable Tourism with a spotlight on a modern, progressive India and reactivates the MICE segment to a business-ready India.
Giving avisual representation to this grand mission for the year,today the Ministry flags the global campaign with the launch of the new Visit India Year 2023 logo, a microcosm of the countless stories India holds – from heritage to gastronomy to our art and our rich wildlife. The logo design is inspired by our belief system of Atithi Devo Bhava, the ‘Visit India Year 2023’ logo is a thoughtfully-designed visual identity that is shaped like a grand namaste. Namaste holds cultural significance in India as it is not just a quintessential way to greet people but also a noble gesture to welcome them. Here, by folding our hands, India and its citizens are inviting the world to visit India. But there is more to the logo than meets the eye. On a closer look, one will find that the Namaste is in fact a colourful medley of the vibrant experiences, illustrious heritage, rich culture, sumptuous delicacies, enchanting wildlife, intricate artforms and a lot more that India stands for. Every icon shown in the logo represents India, in its own unique way. The ‘Visit India Year 2023’ logo is an open invitation to the world to come and experience the Incredible India.
In the larger scheme of things, this is just the beginning and much more to come as India invites the world like never before and many exciting initiatives planned for the year ahead. The Ministry is excited to kick start this global campaign set to bring about immense positive impact on the tourism sector and appeal all related industries, businesses, and authorities to leverage the momentum to showcase their strengths and help exhibit a spectacle for the world to witness the incredibleness of India.
