IITM Pune and Hyderabad: A Resounding Success in Travel and Tourism

The India International Travel Mart (IITM), a landmark event in the travel and tourism industry, concluded its Pune and Hyderabad editions with remarkable success. Held from November 29 to December 1, 2024, in Pune and December 6 to 8, 2024, in Hyderabad, the shows celebrated 25 years of fostering travel partnerships and showcased India’s growing prominence as a global tourism hub.

A Vibrant Platform for Travel Connections

IITM provided a dynamic stage for stakeholders across the travel and tourism ecosystem, bringing together national and international tourism boards, travel operators, airlines, hoteliers, and ancillary industries. Over 400 exhibitors from 20 Indian states and 15 international destinations participated, presenting a spectrum of travel options from adventure and cultural tourism to wellness and culinary experiences.

Distinguished Guests and Grand Inaugurations

The Pune edition was inaugurated by industry stalwarts such as Sameer Kulkarni, Chairman of the Travel Agents Federation of India - Pune Chapter, and Pandurang Taware, President of the Agri-Tourism Development Organization. In Hyderabad, Sri Zendage Hanumant Kondiba, IAS, Director of Tourism, Telangana, along with leaders like Nagesh Pampati, Chairman of the Travel Agents Association of India, graced the opening ceremony.

Key Highlights

• Extensive Exhibitor Participation: Over 400 exhibitors representing Indian states like Kerala, Gujarat, Rajasthan, and international destinations such as Turkey, Thailand, Vietnam, and Bhutan.
• Robust Business Networking: More than 10,000 business meetings facilitated through hosted buyer programs, leading to significant collaboration opportunities.
• Visitor Footfall: A combined attendance of over 5,000 travel agents and industry professionals, making the events vibrant hubs of activity.
• Focus on Sustainability: Sustainable tourism, experiential travel, and wellness tourism were among the key themes, reflecting evolving traveler preferences.

Empowering India’s Travel Industry

India's travel sector continues to thrive, driven by rising incomes, a growing middle class, and an increasing appetite for unique travel experiences. IITM highlighted domestic tourism’s strength, showcasing destinations across India’s cultural and geographical spectrum, while also encouraging outbound travel to international locales.

Sphere TravelMedia Directors Rohit Hangal and Sanjay Hakhu expressed pride in the event's success. “The overwhelming response from exhibitors and visitors underscores the travel industry's resilience and potential,” said Hangal. Hakhu added, “IITM remains committed to connecting global destinations with Indian travelers, paving the way for sustainable tourism growth.”

A Celebration of 25 Years

Marking its 25th anniversary, IITM continues to be a pivotal platform for fostering partnerships, promoting destinations, and unveiling new travel opportunities. With its success in Pune and Hyderabad, IITM has set a strong precedent for future editions.