Tourism Malaysia Engages Indian Travellers at Mumbai Airport under Visit Malaysia Year Campaign
Tourism Malaysia, Mumbai office, recently conducted a vibrant on-ground activation at Chhatrapati Shivaji Maharaj International Airport (CSMIA) as part of its ongoing Visit Malaysia Year campaign. The initiative saw the Tourism Malaysia team warmly welcoming passengers travelling to Malaysia by distributing specially curated souvenirs, creating a cheerful and engaging pre-departure experience.
The airport activation aimed to enhance destination recall, build excitement among travellers, and reinforce Malaysia’s positioning as a preferred holiday destination for Indian tourists. With India being one of Malaysia’s key source markets, such interactive initiatives play a vital role in strengthening emotional connect and encouraging repeat travel.
Passengers responded positively to the gesture, appreciating the warm welcome and thoughtful souvenirs, which added a special touch to the beginning of their Malaysian journey. The activity also served as a visual and experiential reminder of Malaysia’s diverse offerings, ranging from culture and cuisine to nature, shopping, and world-class hospitality.
Speaking on the initiative, Ms. Noriah Jaafar, Director, Tourism Malaysia, said, “India continues to be a very important market for Malaysia. Through initiatives like this airport engagement, we aim to connect with travellers at the start of their journey and leave them with a positive and memorable impression. The Visit Malaysia Year campaign is all about celebrating our culture, warmth, and hospitality, and we look forward to welcoming more Indian travellers to experience Malaysia.”
Tourism Malaysia continues to roll out targeted promotions to drive awareness and arrivals from the Indian market.
