Your Baggage - 'Your Style Statement'

Speaking to Safari Plus, Ms. Shruti Daga, Co-Founder, Nasher Miles explained why your style is your statement - 

Q) Nasher Miles has made every effort to make their bags suitable to every travel situation. What was the inspiration for each one-of-a-kind design and style?

A few years ago, at an international terminal waiting for the luggage on the baggage belt, we realized how monotonous every bag looked. This seemed like an opportunity to break the chain that led to the birth of a brand that is driven by nothing but innovation. Every single piece created at Nasher Miles is designed and engineered to set the customer apart. The bags are bold and sturdy, helping you stand out from the crowd of the same old-fashioned grey and black bags. Adding extra fun to your travel experience and going the distance, being travel enthusiasts, our collections are named after different places in the world. Colour takes center stage whenever we think of new designs. We include at least 5-7 colours in every collection. What sets them apart are their pastel hues and their unique and modern combinations of colours which complement the newly established “airport look”.

Q) When it comes to travel bags, the Indian philosophy is durability. How is it cared for?

The name Nasher is derived from the Persian word "Nasher Kardan" meaning to publish. The word "Miles" underlines every mile of the journey of a traveller. The term "Nasher Miles" together refers to a promise of bringing to the world, real travel experiences Since the beginning, we've been very affirmative of delivering the best to our fellow travellers and we believe in zero compromises. The outer shells of our bags are excellent and nearly unbreakable which we are proud of. We ensure that our luggage is made from components that can withstand the test of time and undergo a stringent quality check process. Nasher Miles keeps the promise of being a faithful companion in all your travels with colourful bags and a premium collection of bags, backpacks, and luggage trolleys have a shell that is unbreakable and comes with a lifetime warranty against any damage to the shell. 

Q) With the goal of engaging children at the airport, this might be a tool in which your creativity can shine. What are your opinions on it?

We can have a booth where children can show their creativity on suitcases and backpacks. They can colour, draw and add stickers to the bags and give it their own personal touch. To drive the message of unbreakable shells further, we can have a jungle gym/play area made with the luggage shells. Safety of children is paramount, and this will have to be carefully planned.

Q) What are your thoughts on the Indian market in this sector?

The Indian luggage sector is dominated by Samsonite, VIP and Safari. These incumbents mainly focus on the offline sector. There is immense room for innovation in the D2C space in this industry, and Nasher Miles is here to change the game. The new-age digital-first brand is here to make travelling easy, efficient, and colourful for you with a wide range of 200+ luggage bags.  Our goal is to provide travellers with an opulent and premium-looking, durable luggage set of excellent quality that was aspirational yet affordable.