Indiatourism Mumbai has launched branding campaign on the UBER Cabs in Mumbai
As part of creating awareness of National festival of Azadi ka Amrit Mahotsav, Indiatourism Mumbai, Regional office of Ministry of Tourism (Western & Central India), Govt of India has launched branding campaign on the UBER Cabs in Mumbai.
This month-long campaign was flagged off on 14th August, 2021 (today) by Shri Venkatesan Dhattareyan, Regional Director (Western & Central India) in Mumbai.
The theme chosen is Azadi Ka Amrit Mahotsav Campaign “Celebrating the life of Every Indian” and “Azadi Trails. The message through this branding is - India’s 1.3 billion people are celebrating a fabulous 75 year old journey as the world’s largest democracy. Azadi Trails – explore historic places associated with India’s freedom struggle near you
In the first phase branding has been done on 27 cabs operating out of Mumbai Airport. These cabs will travel all across Mumbai, reaching a wider audience.