TAAI & Mihuru Partner to Transform Travel Business Growth

TAAI & Mihuru Partner to Transform Travel Business Growth

Mumbai, India, 12th February 2025 – The Travel Agents Association of India (TAAI) has joined forces with Mihuru, India’s leading ‘Travel Now, Pay Later’ fintech platform, to empower travel agents with cutting-edge financial solutions.

This collaboration offers TAAI members access to a custom-built platform designed to maximize sales, enhance cash flow, and drive customer loyalty through flexible travel credit lines.

Key Benefits for TAAI Members:

  • Boost Sales by Up to 20% – Convert hesitant customers into confirmed bookings with EMI-based payments.
  • Access Up to ₹10 Lakhs in Working Capital – Fuel business growth without cash flow constraints.
  • Seamless Integration – Mihuru’s smart widget transforms any website into a high-conversion booking platform.
  • Exclusive Travel Credit Lines – Strengthen customer loyalty with repeat booking incentives.

Amish Desai, Managing Committee Member & Chairman of Allied Services and Technology Councils, TAAI, stated, “TAAI is committed to equipping our members with breakthrough solutions. This partnership with Mihuru delivers powerful financial tools to help travel agents grow, stay competitive, and seize new opportunities.”

Ms. Shruti Mehrotra, Founder & CEO, Mihuru, added, “Our collaboration with TAAI is a game-changer, making travel financing effortless and unlocking new revenue streams for agents.”

About TAAI & Mihuru

TAAI is India’s leading travel trade association, driving industry innovation and growth. Mihuru pioneers ‘Travel Now, Pay Later’ solutions, enabling travel businesses to offer smarter payment options and enhance profitability.