Kenya Tourism Board Partners with BRANDit to Strengthen Presence in India
Kenya Tourism Board (KTB) has appointed BRANDit as its official sales, marketing, and public relations agency in India. This collaboration marks a significant step in enhancing Kenya-India tourism ties. BRANDit, a leading tourism representation company, will work to position Kenya as a premier travel destination for Indian outbound travelers.
India has consistently been one of the top five source markets for Kenyan tourism, playing a crucial role in its growth. Recognizing this potential, KTB selected BRANDit to lead trade and marketing efforts for the "MagicalKenya" brand in this dynamic market.
As the India representative, BRANDit will focus on building strategic partnerships and introducing Indian travelers to diverse experiences in Kenya. Lubaina Sheerazi, CEO and Co-founder of BRANDit, shared, “Kenya holds a special place for us. Our aim is to promote it as a year-round destination, extending beyond the iconic Great Migration, with an emphasis on holistic and sustainable tourism. We have a fresh approach to help Indians explore Kenya in unique ways.”
With a comprehensive strategy and extensive expertise, BRANDit is ready to showcase Kenya’s unparalleled offerings in leisure, nature, adventure, and luxury travel to the Indian audience.
